Client: Magnolia Pictures & iHeartComix Role: Director, Producer, Photographer
Crew: Ani Acopian (2nd camera)
Brief: Create engaging short-form content for social fueling word-of-mouth around the film’s release.
To support the Sundance darling’s theatrical release, we created a strategically versatile series of loops; stereoscopic portraits, stickers for Instagram, and GIFs of the film. You can enjoy the whole series here.
The series quicky surpassed 100M views and was frequently used by the @skatekitchenfilm Instagram account, by the influential cast’s personal accounts, and by media/fans as part of their online conversations about the film. The Stickers for Instagram were a particular hit, still being used by the cast and fans months after the release. The channel currently has almost 250M views.
Click below to enjoy some recap videos: